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Marketing Mondays - 3 Double-Duty Marketing Pieces
3 Double-Duty Marketing Pieces to Update Today

New Year's Day is a day many people set aside for making annual goals, but the middle of the year is also a good time to take stock of a lot of things. How did you do the first half of the year? What marketing tactics did you use and how did they perform? Are your marketing materials up-to-date as you head into the crucial fourth quarter?

Marketing Mondays - Build a Marketing Tribe
Build a Marketing Tribe

As business owners, we know our close friends and those in the business are among the best to offer recommendations on everything from new trends to what marketing tactics really work. Informal networks are great, but I've found formal networks not only garner better results but new ideas and some accountability. This is why I'm a fan of creating or joining a network tribe.

Marketing Mondays - Creating Your Own Awards Season
Creating Your Own Awards Season

Do you know someone local who deserves recognition? Or, do you think you’re worthy of an award? Why not create an annual award and encourage submissions while also applying for awards you feel would bring attention to your business?

Marketing Mondays - Selling Using Social Media Sites
Selling Using Social Media Sites

Ever tried to sell directly through a social media channel like Instagram even if you don’t have an e-commerce site? Considering most of us are digitally active daily, it seems remiss to not have a social media marketing plan in place.

Marketing Mondays - What’s Your Point of Differentiation?
What’s Your Point of Differentiation?

Coco Chanel’s camellia flower is practically synonymous with the luxury brand that bears her name. Not only is the flower featured on handbags and jewelry designs, but in some cases, a camellia flower with ribbons graces the nicely wrapped box that the purchase comes in. It’s all part of Chanel’s mystique, and since each camellia is handmade, it makes the customer feel valued. What is your business known for? What unique thing do you do or offer your customers so they remember you?