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Marketing Mondays - 6 Quick Holiday Marketing Tips

The holidays are officially upon us, and whether you do it up big in your store or you take a more understated approach, people are on the hunt for the perfect gifts for their friends, family, co-workers, and pets. Are you ready to make this your best 4th quarter?

We’ve gathered a few holiday marketing tips to get the snow globe rolling, and for even more tips, check out "Making Spirits Bright."

Spread the Good Word

Let’s face it: Marketing is usually all about you. Well, at least about your business and enticing more customers to shop with you. But, marketing doesn’t have to be just about that; you can do good for your community while also spreading the good word about your business. How? It’s called cause marketing: the combined efforts of a for-profit business and a charitable cause—a nonprofit organization—for their mutual benefit. It can also be called social responsibility marketing.

Marketing Mondays - LinkedIn Love

Last week I shared the need to be present on social media if it’s part of your marketing strategy and to be responsive to customers and others who are trying to engage with your business. LinkedIn is one of those places that’s great to have a presence on, and you don’t need to manage it daily as you do Facebook, Twitter, or other social sites.

Marketing Mondays - Hit Your Sales Goals Out of the Park This Month

Earlier this month, the Chicago Cubs won the World Series, something they hadn’t done in 108 years. Living in Chicago, it was pretty electric to watch this team not only meet their goal, but have fun doing it. Are you ready to meet your 4th quarter goals?

Marketing Mondays - 5 Easy Ways to Plan Your Work and Work Your Plan

The crucial fourth quarter is upon us, and as any savvy retailer knows, it’s going to get very busy very fast. If you’ve been following our Marketing Mondays posts this year, you know I’m an advocate of having a plan. Whether you’ve been following the one you created earlier this year or not, the goal is to stay consistent … and that will become harder in the coming months. Fear not, have a plan, and it will happen. Here’s how.