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2017 Essential Resources
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Marketing Mondays - Meet the Press

Getting stories placed in local, regional, or national news media can introduce your business to a much wider audience, which can mean increased sales. Yet, many independent retailers shy away from pitching the media or sending out press releases because they’re intimidated by the process or feel it’s not worth the effort.

Marketing Mondays - The Priceless Thank You

It never ceases to amaze me how two simple words can have such a profound impact on our businesses, and yet we seem to forget their magic.

Marketing Mondays - 8 Ways To Promote Your Website to Increase Sales Today

Websites are beasts that need to be fed regularly to have an impact. Google algorithms reward websites that are easy to navigate and provide customers the information they seek. Even if you have a consistent customer base, you need to continually remind them of your existence because there is always another website vying for your customer’s attention. Having a successful website presence does take time, but you’ll be rewarded as more customers find you and keep returning.

Marketing Mondays - 3 Double-Duty Marketing Pieces

New Year's Day is a day many people set aside for making annual goals, but the middle of the year is also a good time to take stock of a lot of things. How did you do the first half of the year? What marketing tactics did you use and how did they perform? Are your marketing materials up-to-date as you head into the crucial fourth quarter?

What’s Your Merchandise Point of View?

No one walking into Walmart would mistake it for Target. You may be looking for a brand of paper towel or hair color found in either store, but you know which store you’re in the second the sliding doors open. You may think this is the result of layout and lighting (and to a point, it is), but mostly it’s due to their unique Merchandise Point of View.