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Marketing Mondays - How One Retailer Uses Instagram to Connect With Customers

For the last two weeks, we've explored why independent retailers should be using Instagram as part of a winning social media marketing strategy and looked at how to get started on Instagram. This week, we're going to get some insider insight from an Instagram pro!

The Power of the Hashtag

I’m introduced to a new business—or reminded of one I already like—every day, simply because of my friends’ activity on social media: liking a business on Facebook, following a brand’s Twitter feed, checking in at a store on Foursquare's Swarm app, and hashtagging photos of merchandise they bought on Instagram.

Fountain of Youth

One thing is well known in retail: Acquiring a new customer costs at least three times as much as selling to an existing customer base. At Journeys of Life in Pittsburgh, we believe our customers of tomorrow are already shopping in our stores today. We just may not see them that way ... yet.

Marketing Mondays - 3 Ways to Drum Up Sales When No One Is Walking Through the Door

There will always be days that are quiet.

Whether it’s due to extreme weather, election day, or some other reason we can't control, sometimes it can be difficult to get people to walk through the door. Even if you must shut your doors because of something like extreme weather, there are ways to generate sales.

Here are a few ideas:

Marketing Mondays - How To Grow Sales of Indoor Merchandise

For many of us, winter is not over. Yet, the days are getting longer and the bitter cold days are fewer and far between. Spring is around the corner, and there is no better time for independent retailers to think about how your indoor products can do double duty as outdoor décor through merchandising and subtle suggestions.