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2017 Essential Resources
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Marketing Mondays - Go Big or Go Home

I’m a big proponent of offering something very large (physically) or very expensive in your gift and home shop at all times, but especially during the holiday season. Why? Because there are always customers looking for something very special, unique, and one-of-a-kind, even in shops that are focused on one-of-a-kind gifts.

At this late stage in the holiday season, though, how do you offer something big if you don’t already have it in stock?

Marketing Mondays - Become a Destination

Most independent retail shops and wholesalers don’t have a lot of extra space, but is there a way to be creative with the space you do have and create another reason for your business to become a destination?

Marketing Mondays - How to Write Compelling Email Subject Lines

What makes a person want to click open a marketing email? The answer? A compelling subject line! But, with people bombarded by email offers daily, how do you stand out? If you can’t get people to open your emails, they will never click through to your message.

Marketing Mondays - The Priceless Thank You

It never ceases to amaze me how two simple words can have such a profound impact on our businesses, and yet we seem to forget their magic.

Marketing Mondays - Work With Tourism Boards and Event Planners

Did you know every state has an active tourism board or convention bureau? Depending on how big or tourist-driven your city is, it might have one as well. The job of these organizations is to sell your city or state to various stakeholders, including businesses, trade show producers, and—you guessed it—tourists. Your job is to connect with them to let them know you’re tourist friendly.