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2017 Essential Resources
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Marketing to Millennials

My 21-year-old son is part of the Millennial generation, those born between 1981 and 2000. As a Baby Boomer, I don’t always understand the likes and dislikes of my son’s generation. But, with his birthday coming up soon and hoping to find a gift he would like, I did a little research (writers like research!) and discovered a lot about how Millennials think and why they make the purchases they do.

Marketing Mondays - Laughter Is the Best Marketing

It’s common marketing knowledge that repetition helps customers remember your brand. Make the impact of your marketing efforts even stronger with humor.

Marketing Mondays - How to Launch Your Fourth Quarter Events Like a Rock Star

Earlier this month we covered how to create and market your event before it happens, both of which are really key—you won’t have much of an event if people don’t show up!

Fountain of Youth

One thing is well known in retail: Acquiring a new customer costs at least three times as much as selling to an existing customer base. At Journeys of Life in Pittsburgh, we believe our customers of tomorrow are already shopping in our stores today. We just may not see them that way ... yet.

Marketing Mondays - Managing Emails to Save Time

Last week we covered time management and how time expert Laura Vanderkam, author of the best-selling 168 Hours recommends we track our time so we can make more time for ourselves. This month we’re going to cover one of our biggest time suckers: our email inbox.