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MARKETING MONDAYS
Marketing Mondays - Dialing for Connections

Somewhere between keeping up with your retail or wholesale business, making sure your images are Instagram and Pinterest-worthy, and making sure you’re creating beautifully merchandised displays, we’ve forgotten a powerful marketing tools that isn’t even a marketing tool at all: the telephone.

Marketing Mondays - How One Woman Uses Pinterest To Connect with Customers

Paula Coop McCrory is a Toronto-based visual artist, tastemaker, and consultant. Companies hire her to help them develop their visual language since so much of our visceral reactions stem from what we see. Pinterest is such an important part of her business strategy.

Marketing Mondays - Stand Up for Something and Get Customers Talking

There’s a saying that goes something like, “Stand for something or you’ll fall for anything.” The idea is to put a stake in the ground and stand for something you strongly believe in. Most people jump to the political bandwagon when it comes to making a stand, but that’s tricky for most businesses, retailers included, since you’re likely to alienate half of your customers.

Marketing Mondays - Meet the Press

Getting stories placed in local, regional, or national news media can introduce your business to a much wider audience, which can mean increased sales. Yet, many independent retailers shy away from pitching the media or sending out press releases because they’re intimidated by the process or feel it’s not worth the effort.

Marketing Mondays - Into the Blogosphere

Most print magazines, local newspapers, and television and radio news outlets have an online division where they share articles and news segments digitally, in addition to having many more stories available behind paywalls.

However, another important and equally influential form of media coverage that should be on your radar is blogs.