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2017 Essential Resources
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Marketing Mondays - Put Your Service to the Test

We've all have heard that great customer service is the key to success. This is true in any type of business, especially our niche of small, specialty retail stores. We know we can’t compete with the “big guys” on price. Our edge is in offering the best possible shopping experience, in which customers are valued and assisted by intelligent, knowledgeable staff.

Marketing Mondays - When On-Trend Is a Different Trend

Some retailers like to consider themselves “on trend” by offering the hottest colors or latest designs, but there is another type of trend you might be missing: lifestyle choices.

Marketing Mondays - Plan Your Work to Increase Sales

During a recent webinar, I listened as business owners discussed the value of social media in their respective businesses. Some agreed that blogging has waned but Facebook and Twitter have become very important revenue drivers. Others admitted that blogging is still strong, but they’re using other mechanisms to push customers to their site to read their blog, and inevitably, scan their offerings.

Marketing Mondays - Host an Advisory Board Event

The best retailers and wholesalers know running a business isn’t a solo affair. Inviting feedback from friends, colleagues and customers is a great way to learn what might do well and what to invest in (or not). Ready for input? Invite some of your customers to be part of an advisory board event to share their thoughts on products you’re considering. It engages them in a way that helps them feel ownership, be supportive, and feel more committed to your success.

Marketing Mondays - Stand Up for Something and Get Customers Talking

There’s a saying that goes something like, “Stand for something or you’ll fall for anything.” The idea is to put a stake in the ground and stand for something you strongly believe in. Most people jump to the political bandwagon when it comes to making a stand, but that’s tricky for most businesses, retailers included, since you’re likely to alienate half of your customers.