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2017 Essential Resources
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Marketing Mondays - Line Up Your Ambassadors!

Big brands and designers know the power of celebrity endorsements. You don’t need to have a big budget or live in Hollywood to get that same type visibility. What you need are ambassadors.

Rally your troops

Every town, big and small, has their annual galas and balls. Who attends those events regularly or seems to always get into the society section of the local newspaper? Seek those people and ask them if they’d like to be one of your ambassadors.

Marketing Mondays - When On-Trend Is a Different Trend

Some retailers like to consider themselves “on trend” by offering the hottest colors or latest designs, but there is another type of trend you might be missing: lifestyle choices.

What’s Your Merchandise Point of View?

No one walking into Walmart would mistake it for Target. You may be looking for a brand of paper towel or hair color found in either store, but you know which store you’re in the second the sliding doors open. You may think this is the result of layout and lighting (and to a point, it is), but mostly it’s due to their unique Merchandise Point of View.

Marketing Mondays - Marketing Comeback Kids

Remember when we were told email marketing would mean the death of direct mail? And Facebook posts would replace email marketing? Surprise! Both direct mail and email newsletters are very much alive and well. Actually, it’s not that surprising considering we all consume information in different ways.

If you’ve abandoned your direct mail or email newsletter, you may want to reconsider. If you still use either or both, this year’s goal is to ramp it up.

Marketing Mondays - What’s Your Point of Differentiation?

Coco Chanel’s camellia flower is practically synonymous with the luxury brand that bears her name. Not only is the flower featured on handbags and jewelry designs, but in some cases, a camellia flower with ribbons graces the nicely wrapped box that the purchase comes in. It’s all part of Chanel’s mystique, and since each camellia is handmade, it makes the customer feel valued. What is your business known for? What unique thing do you do or offer your customers so they remember you?