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MARKETING MONDAYS
Marketing Mondays - 3 Ways You Can Get Your Products in the Hands of a Celebrity
3 Ways to Get Your Products in the Hands of a Celebrity

There isn’t a day that goes by that we’re not bombarded with celebrity news. Those celebrities are often decked out in glittering jewels, beautiful clothing, or holding their children decked out in darling outfits. How do you get your products in their hands and what does that mean for business? Do people really care what celebrities are wearing?

Marketing Mondays - 8 Ways To Promote Your Website to Increase Sales Today
8 Ways To Promote Your Website to Increase Sales Today

Websites are beasts that need to be fed regularly to have an impact. Google algorithms reward websites that are easy to navigate and provide customers the information they seek. Even if you have a consistent customer base, you need to continually remind them of your existence because there is always another website vying for your customer’s attention. Having a successful website presence does take time, but you’ll be rewarded as more customers find you and keep returning.

Marketing Mondays - Laughter Is the Best Marketing
Laughter Is the Best Marketing

It’s common marketing knowledge that repetition helps customers remember your brand. Make the impact of your marketing efforts even stronger with humor.

Marketing Mondays - Forget About Press Releases, Opt For Pitches
Forget About Press Releases, Opt For Pitches

Last year we discussed sending out press releases and tip sheets to reporters as a way to drum up media interest for your independent retail store. The advantage is you can send the same info to many reporters at the same time; the disadvantage is you send the same info to many reporters at the same time. So, how can you secure editorial coverage for your specialty shop? You learn the art of pitching a reporter or producer.

Marketing Mondays - When On-Trend Is a Different Trend
When On-Trend Is a Different Trend

Some retailers like to consider themselves “on trend” by offering the hottest colors or latest designs, but there is another type of trend you might be missing: lifestyle choices.