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Marketing Mondays - The Retail Reach of YouTube

Before you dismiss YouTube as too hard, consider this: you can upload a video straight from your smartphone in one minute or less!

What I absolutely love is that YouTube is so easy and the search engine optimization is so rich. Even if you don’t have video footage, you can upload a video of great photos of your retail store or studio space. The goal is to give viewers a glimpse into your retail or wholesale business so they want to learn more about you and your business.

Marketing Mondays - Become a Destination

Most independent retail shops and wholesalers don’t have a lot of extra space, but is there a way to be creative with the space you do have and create another reason for your business to become a destination?

Marketing Mondays - Meet the Press

Getting stories placed in local, regional, or national news media can introduce your business to a much wider audience, which can mean increased sales. Yet, many independent retailers shy away from pitching the media or sending out press releases because they’re intimidated by the process or feel it’s not worth the effort.

Marketing Mondays - How to Write Compelling Email Subject Lines

What makes a person want to click open a marketing email? The answer? A compelling subject line! But, with people bombarded by email offers daily, how do you stand out? If you can’t get people to open your emails, they will never click through to your message.

Marketing Mondays - 10 Ways To Grow Your Pinterest Account in 30 Days

Last week we discussed why Pinterest can be a good platform to grow your independent retail business. This week we’ll cover 10 ways to grow your Pinterest account and next week we’ll share an interview with a Pinterest queen.