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MARKETING MONDAYS
Marketing Mondays - When On-Trend Is a Different Trend

Some retailers like to consider themselves “on trend” by offering the hottest colors or latest designs, but there is another type of trend you might be missing: lifestyle choices.

Marketing Mondays - Stand Up for Something and Get Customers Talking

There’s a saying that goes something like, “Stand for something or you’ll fall for anything.” The idea is to put a stake in the ground and stand for something you strongly believe in. Most people jump to the political bandwagon when it comes to making a stand, but that’s tricky for most businesses, retailers included, since you’re likely to alienate half of your customers.

Marketing Mondays - Investing Your Advertising Dollars

While there are many free and low-cost ways to market your business, there comes a time when you have to pay to market and support your business. To be sure, advertising is not inexpensive, but if thoughtfully considered as part of an overall marketing and business plan, it can be very profitable for any business. The challenge, as with any marketing strategy and tactic, is to know where to invest your advertising dollars.

Marketing Mondays - What’s Your Point of Differentiation?

Coco Chanel’s camellia flower is practically synonymous with the luxury brand that bears her name. Not only is the flower featured on handbags and jewelry designs, but in some cases, a camellia flower with ribbons graces the nicely wrapped box that the purchase comes in. It’s all part of Chanel’s mystique, and since each camellia is handmade, it makes the customer feel valued. What is your business known for? What unique thing do you do or offer your customers so they remember you?

Marketing Mondays - Buying Into a Buying Group

Most of our Marketing Mondays tactics revolve around building a customer base and increasing revenue, but there is another side to this equation that doesn’t often get mentioned: reducing your costs and using those opportunities to build a customer base. Buying into a buying group can make more than common sense; it can make financial and marketing sense.