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MARKETING MONDAYS
Marketing Mondays - Forget About Press Releases, Opt For Pitches
Forget About Press Releases, Opt For Pitches

Last year we discussed sending out press releases and tip sheets to reporters as a way to drum up media interest for your independent retail store. The advantage is you can send the same info to many reporters at the same time; the disadvantage is you send the same info to many reporters at the same time. So, how can you secure editorial coverage for your specialty shop? You learn the art of pitching a reporter or producer.

Marketing Mondays - When On-Trend Is a Different Trend
When On-Trend Is a Different Trend

Some retailers like to consider themselves “on trend” by offering the hottest colors or latest designs, but there is another type of trend you might be missing: lifestyle choices.

Marketing Mondays - 3 New People Who Will Help Grow Your Business
Monthly Challenge: 3 New People Who Will Help Grow Your Business

We all get bogged down by the minutiae of running a business. Finding new products, managing employees, meeting with reps, and creating new displays leave precious little time for networking. But, this month’s challenge is just that: Identify three new people who can help you grow your business this year. Consider them your business coaches.

Marketing Mondays - How One Woman Uses Pinterest To Connect with Customers
How One Woman Uses Pinterest To Connect with Customers

Paula Coop McCrory is a Toronto-based visual artist, tastemaker, and consultant. Companies hire her to help them develop their visual language since so much of our visceral reactions stem from what we see. Pinterest is such an important part of her business strategy.

Marketing Mondays - 10 Ways To Grow Your Pinterest Account in 30 Days
10 Ways To Grow Your Pinterest Account in 30 Days

Last week we discussed why Pinterest can be a good platform to grow your independent retail business. This week we’ll cover 10 ways to grow your Pinterest account and next week we’ll share an interview with a Pinterest queen.