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2017 Essential Resources
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Marketing Mondays - Work With Tourism Boards and Event Planners

Did you know every state has an active tourism board or convention bureau? Depending on how big or tourist-driven your city is, it might have one as well. The job of these organizations is to sell your city or state to various stakeholders, including businesses, trade show producers, and—you guessed it—tourists. Your job is to connect with them to let them know you’re tourist friendly.

Spread the Good Word

Let’s face it: Marketing is usually all about you. Well, at least about your business and enticing more customers to shop with you. But, marketing doesn’t have to be just about that; you can do good for your community while also spreading the good word about your business. How? It’s called cause marketing: the combined efforts of a for-profit business and a charitable cause—a nonprofit organization—for their mutual benefit. It can also be called social responsibility marketing.

Marketing Mondays - The Priceless Thank You

It never ceases to amaze me how two simple words can have such a profound impact on our businesses, and yet we seem to forget their magic.

Marketing Mondays - Come In … We’re Open!

As gift and home retailers, wholesalers, and designers, most of us work in a particular space, whether it’s a retail store, warehouse, or studio. We’re paying for that real estate 24/7 whether or not we’re using it. Why not invite people into your space to host events, classes, or fundraising nights? Let me be clear—these aren’t events you’d be responsible for planning.

Marketing Mondays - When Social Media Doesn’t Work

In an effort to be all things to all people, businesses set up accounts on Facebook, Twitter, Instagram, Pinterest, Google Plus, and … well, you get the picture. They feel it’s better to have a presence and not manage their accounts than not have a presence at all. That logic is faulty and can cost you business.