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Marketing Mondays - 3 Double-Duty Marketing Pieces

New Year's Day is a day many people set aside for making annual goals, but the middle of the year is also a good time to take stock of a lot of things. How did you do the first half of the year? What marketing tactics did you use and how did they perform? Are your marketing materials up-to-date as you head into the crucial fourth quarter?

Marketing Mondays - Into the Blogosphere

Most print magazines, local newspapers, and television and radio news outlets have an online division where they share articles and news segments digitally, in addition to having many more stories available behind paywalls.

However, another important and equally influential form of media coverage that should be on your radar is blogs.

Marketing Mondays - Make Time for Time

Ask any entrepreneur what they feel they need to become more successful, and while money is often cited, it’s actually time.

Marketing Mondays - 5 Ways to Appeal to All 5 Senses

As independent gift and home retailers and wholesalers, we’re accustomed to focusing on our products and displays as much as the customer experience we offer—or at least that’s what we tell ourselves. More often than not, searching for those perfect products and displaying them takes up more of our time than making the customer experience one they won’t soon forget.