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MARKETING MONDAYS
Marketing Mondays - Power of the Personal Touch
3 Ways the Power of the Personal Touch Works in Retail

Those who work in the luxury market know this concept well: make your customer feel they’re the only one who matters. Personal shoppers and stylists often call or email their customers when something comes in that they think is perfect for them. That personal touch goes a very long way. Even if you’re not the “touchy-feely” kind of retailer or designer, connecting with your customers shows them you appreciate their business. Here are three ways you can show your customers you care:

Marketing Mondays - Investing Your Advertising Dollars
Investing Your Advertising Dollars

While there are many free and low-cost ways to market your business, there comes a time when you have to pay to market and support your business. To be sure, advertising is not inexpensive, but if thoughtfully considered as part of an overall marketing and business plan, it can be very profitable for any business. The challenge, as with any marketing strategy and tactic, is to know where to invest your advertising dollars.

Marketing Mondays - Come In … We’re Open!
Come In … We’re Open!

As gift and home retailers, wholesalers, and designers, most of us work in a particular space, whether it’s a retail store, warehouse, or studio. We’re paying for that real estate 24/7 whether or not we’re using it. Why not invite people into your space to host events, classes, or fundraising nights? Let me be clear—these aren’t events you’d be responsible for planning.

Marketing Mondays - Pin It Like You Mean It
Pin It Like You Mean It

It  always surprised me that gift and home retailers and wholesalers weren’t among the first adopters of Pinterest. The site lends itself to sharing beautiful images, so whether you’re a retailer with great product to show or a designer who makes art, it’s a great place to showcase your work for customers to “pin” on their boards and others to share.

Marketing Mondays - The Retail Reach of YouTube
The Retail Reach of YouTube

Before you dismiss YouTube as too hard, consider this: you can upload a video straight from your smartphone in one minute or less!

What I absolutely love is that YouTube is so easy and the search engine optimization is so rich. Even if you don’t have video footage, you can upload a video of great photos of your retail store or studio space. The goal is to give viewers a glimpse into your retail or wholesale business so they want to learn more about you and your business.