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2017 Essential Resources
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MARKETING MONDAYS
Marketing Mondays - Pin It Like You Mean It

It  always surprised me that gift and home retailers and wholesalers weren’t among the first adopters of Pinterest. The site lends itself to sharing beautiful images, so whether you’re a retailer with great product to show or a designer who makes art, it’s a great place to showcase your work for customers to “pin” on their boards and others to share.

Marketing Mondays - Power of the Personal Touch

Those who work in the luxury market know this concept well: make your customer feel they’re the only one who matters. Personal shoppers and stylists often call or email their customers when something comes in that they think is perfect for them. That personal touch goes a very long way. Even if you’re not the “touchy-feely” kind of retailer or designer, connecting with your customers shows them you appreciate their business. Here are three ways you can show your customers you care:

The Power of the Hashtag

I’m introduced to a new business—or reminded of one I already like—every day, simply because of my friends’ activity on social media: liking a business on Facebook, following a brand’s Twitter feed, checking in at a store on Foursquare's Swarm app, and hashtagging photos of merchandise they bought on Instagram.

Marketing Mondays - It’s All About the Reminders

This month and next are going to be about being on the floor and selling, but the trick to keeping those sales coming is to reach those who aren’t coming through your doors. In this case, it’s all about the reminders.

Marketing Mondays - Line Up Your Ambassadors!

Big brands and designers know the power of celebrity endorsements. You don’t need to have a big budget or live in Hollywood to get that same type visibility. What you need are ambassadors.

Rally your troops

Every town, big and small, has their annual galas and balls. Who attends those events regularly or seems to always get into the society section of the local newspaper? Seek those people and ask them if they’d like to be one of your ambassadors.