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Author / Maggie Feeney

Sailing The Cs of Marketing

The four Ps (Product, Price, Place, Promotion) —have steered the world of marketing since the 1960s. But times, they are a-changing, and consumers—not products—are in the driver’s seat. Social media lets today's shoppers express their opinions, wants, and needs—and what they want are products tailor-made for them. They’re socially and environmentally conscious, too, so purchases...CONTINUE READING
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