Baby, it’s crunch time. Holiday 2011 is here, and word on the street is, you’re going to be considerably busier than last year.
Now’s the time to approach the fourth quarter as a fresh start, a clean slate—with a whole new focus on building and retaining customer loyalty.
It may be too late to make hefty changes in your approach: Your merchandise is stocked, events scheduled. But you still have time to shift the one thing that will bring you maximum results this season. That singular thing? Authentic connection.