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Category / Take Five

Hopelessness

As a shop owner, perhaps more frequently than you care to admit, you may find yourself sitting in hopelessness. When your accountant hands over that upsetting P&L report; when there’s an unexpected slump in sales; when you make an oops buying mistake – that little voice starts whispering: Why on earth did you ever open...CONTINUE READING
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Category:Take Five

Spirituality 101

Nothing external can ever make you happy, bring you peace, or prove you are lovable. Anyone even slightly involved in spiritual disciplines knows this frequently referenced maxim. Yet, here we are as shop owners, pushing customers to buy things they possibly don’t need, implying owning a new shiny object will guarantee happiness, and encouraging purchases...CONTINUE READING
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Category:Take Five

Sailing The Cs of Marketing

The four Ps (Product, Price, Place, Promotion) —have steered the world of marketing since the 1960s. But times, they are a-changing, and consumers—not products—are in the driver’s seat. Social media lets today's shoppers express their opinions, wants, and needs—and what they want are products tailor-made for them. They’re socially and environmentally conscious, too, so purchases...CONTINUE READING
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Category:Take Five