3 Ways to Makes Sales THIS WEEK!

by : 

Megy Karydes

November 2, 2015
Marketing Mondays - 3 Ways to Makes Sales THIS WEEK!

November is crunch time for small gift retailers and wholesalers. With Black Friday and Small Business Saturday on our heels, we won’t have much time to implement any major marketing tactics this month or next, so we’re going to focus on short-term actions designed to help make sales now. Here are three things to do this week to help drive traffic to your store—either in person or online.

1) Offer gift ideas for teachers, clients, and bosses. Most people are on the hunt for gifts for the people close to them, such as their moms and kids, but don’t forget about teachers, bosses, and clients. Some people even give gifts to their hair stylists and postal carriers. Encourage customers to come in or browse online, but also give them suggestions at various price points. When they’re looking for those gifts, the likelihood of them buying another gift because they found something while browsing is higher!

2) Call your customers and invite them to create a wish list or set up an appointment with you to help them shop for their holiday list. That personal touch will go a long way, even if they don’t set up an appointment with you immediately. Just knowing someone took the time to call them to thank them for their business really shows a customer how much you mean to them. You can do this with individualized emails, too, but I think the call has more impact, especially if it’s done with good intentions and doesn’t come off as a sales call.

3) Pay for email addresses (sort of). I’m not advocating that you buy email addresses from a service. It’s rare for that approach to be a good investment of money, because those emails have no relationship with your business. What I do advocate is asking customers who have already done business with you to provide you with their email addresses so you can stay in touch. Since so many people are reluctant (for good reason) to give out their emails, I recommend offering a coupon for a dollar amount off their NEXT purchase which you’ll send to them via their email. It could be as low as $5 for a $20 purchase or $25 for a $100 purchase within a specified date (perhaps December 24, 2015?). The goal is not only to capture their email for future marketing correspondence but also to encourage them to come back and shop again. To help them feel they’re part of the process, you can even ask them which coupon they’d prefer to receive—$5 off of $20 or $25 off of $100. From your standpoint, the percentage is still 25 percent off, but to them, the higher dollar value means they’ll be saving more if they spend more (which is your goal!).

Megy Karydes is principal of Karydes Consulting, a boutique marketing and communications firm and freelance writer who often covers retail for various magazines. She likes her calendars, whether digital or on paper, and has her editorial calendar pinned to her board in her office to remind her what day it is! Find her on Twitter at @megy.