It’s All About the Reminders

by : 

Megy Karydes

November 9, 2015
Marketing Mondays - It’s All About the Reminders

This month and next are going to be about being on the floor and selling, but the trick to keeping those sales coming is to reach those who aren’t coming through your doors. In this case, it’s all about the reminders.

Use social media

Every morning, take a picture of one of your bestsellers for a specific audience, share it on all of your social media platforms, and encourage people to share. By mid-day, share an inspirational saying. While your goal is to let people know you have great items for gifts, you can’t just be pushing products on social media. Engagement is still key, so post a product and ask for feedback. (“Who do you think would love to receive this gift,” you might ask.) Then, balance that post with a non-product post.

Promote gift cards

Don’t forget to remind every single customer who comes in that you have gift cards in case they have a teacher, client, postal carrier, or service worker they’d like to say thank you to. Sometimes people need a little prompt, so have a little framed sign near the register that asks: Need to say “thanks” to someone who made your life easier this year? We have gift cards!

Ask people to check in

Remind customers to check in at your store using sites like Facebook or to share reviews on sites like Yelp. Encourage them to take photos of your merchandising displays or products by posting little signs of your social media sites throughout the store. You can even run a contest by asking people to use a particular hashtag and choosing a winner at the end of each week for the best photo (keep in mind the contests gaming rules in your area and for the social media platform you use). The idea is to get people talking about your shop so their friends and family will keep your shop in mind, too!

Remind people through other people

Keep your eyes and ears open for testimonials you can use. Does a customer have something really nice to say about a particular item she’s either bought in the past or is buying for someone for the holidays? Is it something you can use in your social media? Ask your customer for permission to use her quote (and be sure to write it out and let her see it so she can “sign off on it”) on social media sites like Facebook, Twitter, and Instagram.

If she allows you to take a photo of her with the product to be used with the quote and you can tag her, even better—but know she might not if it’s a gift for someone who might see the post. By tagging her in the post, her network will see it, giving you that much more marketing reach. This process makes it easier for your customer to give you a testimonial … and their permission to use it.

Say “thanks!”

Don’t forget to say thank you to those who helped you get here in the first place. Did a particular manufacturer, wholesaler, representative or fellow retailer help you? With Thanksgiving around the corner, take a moment to pull out 10 thank-you cards and send them to the top 10 people in your life. Then take another 10 thank-you cards and send them to your top 10 customers. No coupon. No sales. Just say “thank you” for their help and wish them a wonderful holiday season.

Gratitude can go a long way to helping people stay positive during this very stressful season. When we take a moment to remind ourselves why we do it and be grateful that we can do it, it’ll make the season that much more enjoyable for everyone.

Megy Karydes is principal of Karydes Consulting, a boutique marketing and communications firm and freelance writer who often covers retail for various magazines. She likes her calendars, whether digital or on paper, and has her editorial calendar pinned to her board in her office to remind her what day it is! Find her on Twitter at @megy.