Splender Releases 2015 Holiday Online Shopping Report

by : 

Retailing Insight

February 12, 2016

Cash-back shopping site Splender recently released its 2015 Holiday Shopping Key Stats and Trends report, which analyzed over four million online transactions at more than 800 U.S. retailers between November 1 and December 31.

The findings revealed that, based on Splender shopping data, Black Friday and Cyber Monday sales are declining, with shoppers spreading out purchases throughout the holiday season. Although Cyber Monday was the biggest online shopping day according to their data, with six percent of all holiday sales, its sales were down 14 percent from 2014.

Erin Warren, shopping expert and senior vice president of marketing at Splender, says this drop in Cyber Monday sales is happening “because retailers are offering deals throughout the entire season, not just single-day doorbusters.” She added that the overall trend for online holiday sales is that “consumers expect the sales to continue way past Black Friday and Cyber Monday.”

Surprisingly, Mondays—not just Cyber Monday—were the biggest shopping days of the 2015 holiday season. In fact, weekdays in general, not weekends, were the busiest shopping days for holiday shoppers. Monday and Tuesday drove 26 percent more volume than Saturday or Sunday, according to the report.

For more information, visit http://blog.splender.com/online-shopping-trends-holiday-2015/.

Online shopping trends - Holiday 2015 Infographic