8 Ways To Promote Your Website to Increase Sales Today

by : 

Megy Karydes

May 9, 2016
Marketing Mondays - 8 Ways To Promote Your Website to Increase Sales Today

Websites are beasts that need to be fed regularly to have an impact. Google algorithms reward websites that are easy to navigate and provide customers the information they seek. Even if you have a consistent customer base, you need to continually remind them of your existence because there is always another website vying for your customer’s attention. Having a successful website presence does take time, but you’ll be rewarded as more customers find you and keep returning. More customers visiting your website means more sales!

Here are 8 free or low-cost things any independent gift shop retailer can do today to help you promote your website.

1. Cross-promote

Most of us do business with other service providers like an accountant, lawyer, banker, graphic designer, printer, or other business service professional. Email them today to thank them for working with you and remind them of your website. Ask them if they’d be willing to share it with their clients, too. Offer to feature them in your next e-newsletter as a thank you for promoting your site.

Does your email include your website address? Oddly, many don’t which is a missed marketing opportunity. Ditch the gmail and yahoo account. The opportunity to share your website address in regular correspondence far outweighs the nominal cost to customize your email address (and you’ll look more professional, too).

3. Make it easy to share your contact information

Create a “Contact” in your smartphone that includes your name, shop name, photo and website address so when you’re without your business card you can text your contact info quickly and easily.

4. Courtesy of ...

Do you get consumer magazines sent to your home or shop? After you’re done with them, slap a sticker on the cover with the message: “Courtesy of your shop’s name and website” and drop them off to places that would appreciate them like schools, healthcare offices and clinics (where they often get swiped), or even near your door for people to take on their way out.

5. Vendor websites

Many wholesalers offer a store locator or stockists list on their site, but many retailers don’t bother to get themselves listed because it’s too much trouble. Except, it isn’t. Ask your wholesale accounts and sales representatives if their websites allow retailers to promote their websites to anyone interested in purchasing their items at retail. For the vendor websites you’re already on, make sure your shop’s name and website URL is listed correctly (and confirm it’s not a broken link).

6. Social media

This goes without saying but it’s sometimes overlooked – make sure each and every single one of your social media platforms includes your URL. This includes Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube!

7. Ask customers for their opinion.

Send them your website and ask what you can do to improve it. If they feel their thoughts will be heard, they’ll be more likely to go on it regularly since they’ll feel like they’re a part of your success.

8. Don't forget your name tags!

Wear a name tag with your website listed on it. It may seem like a small thing, but customers do read name tags—why not remind them where to reach you online while you're at it!

Check the data

At the end of the day, driving traffic to your website isn’t a strategy. It’s a tactic to a larger strategy. You need to know from where your traffic is coming in order so you can concentrate your efforts to building that interest. Take time to study your website traffic to get a better sense where to focus efforts, energy and money. Then compare your marketing efforts and repeat those that bring in more traffic.

Megy Karydes helps small businesses harness their marketing power. She’s also a freelance writer whose work has appeared in The Atlantic’s CityLab, Midwest Living magazine and Chicago Tribune, among others. Find her at MegyKarydes.com.