3 Ways to Get Your Products in the Hands of a Celebrity

by : 

Megy Karydes

May 16, 2016
Marketing Mondays - 3 Ways You Can Get Your Products in the Hands of a Celebrity

There isn’t a day that goes by that we’re not bombarded with celebrity news. Those celebrities are often decked out in glittering jewels, beautiful clothing, or holding their children decked out in darling outfits. How do you get your products in their hands and what does that mean for business? Do people really care what celebrities are wearing?

We live in a society that puts a lot of stock in what celebrities (including athletes) do. Therefore, yes, many consumers do care what celebrities are wearing and doing, which is why so many manufacturers and retailers go out of their way to get their products in their hands. A celebrity getting photographed wearing your jewelry can mean an uptick in sales, both long-term and short-term.

Getting a celebrity to wear or use your products isn’t hard, but it’s also not easy. It takes work and it often takes money. Here are three ways you can get your products in the hands of a celebrity:

1. Styling events for award shows

There are styling events before every awards show. Designers, manufacturers, and retailers can work directly with a stylist to see what they need. Or, find companies that run celebrity gifting suites (like Secret Room Events or Gifting Services). These types of suites allow several companies to put their products in one room during a major event like the Oscars, and celebrities go into these suites to try out products—with cameras shooting away.

2. Celebrity publicists

Reach out to a celebrity’s publicist (not agent). There are large public relations firms that represent hundreds of celebrities, but websites such as IMDbPro.com, ContactAnyCelebrity.com, and WhoRepresents.com can help you find the right contact, too. These sites charge a fee to join, but the cost may be worth it if you can get your product into the right celebrity's hands and a photo to share with your customers.

3. Local celebrities

Don’t dismiss your local celebrities. While the results can be significant if a well-known celebrity is seen with your product, local celebrities are a good way to get your feet wet. Consider your local news broadcasters or local athletes. They might even carry more clout if your town is more interested in local celebrities than national. You can also consider styling local influencers who attend black-tie events or functions where there will be many people in attendance.

Prior to undertaking this exercise, it pays to know which celebrity’s hands you’re trying to get your products into. You’ll want to research what kinds of products they’re often seen in and also find out (through the publicist or their own public persona) if there might be a conflict of interest. For example, if they are the brand ambassador of a watch company, it’s unlikely they’ll be willing to be seen wearing a competitor’s watch since that might be a breach of their contract.

The power of celebrity can be significant for many businesses. Maybe this is the year for your Red Carpet moment!

Megy Karydes helps small businesses harness their marketing power. She’s also a freelance writer whose work has appeared in The Atlantic’s CityLab, Midwest Living magazine and Chicago Tribune, among others. Find her at MegyKarydes.com.