Even as February’s deep cold sets in, our attention turns to hearts, flowers, love, and romance. Ahh, Valentine’s Day. It’s a natural attraction for gift stores of all kinds. And, if you select unique, compelling products to feature in an appealing, eye-catching display, you can set your store apart from the rest.
Start by thinking creatively. You don’t have to buy a lot of themed merchandise—just look around your store and consider what you already have in the categories of Valentine’s-appropriate gifts: jewelry, books, candy, greeting cards, candles.