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Forget About Press Releases. Opt For Pitches!

Marketing Mondays - Forget About Press Releases. Opt For Pitches!

Last year we discussed sending out press releases and tip sheets to reporters as a way to drum up media interest for your independent retail store. The advantage is you can send the same info to many reporters at the same time; the disadvantage is you send the same info to many reporters at the same time. So, how can you secure editorial coverage for your specialty shop? You learn the art of pitching a reporter or producer.

Meet the Press

Marketing Mondays - Meet the Press

Getting stories placed in local, regional, or national news media can introduce your business to a much wider audience, which can mean increased sales. Yet, many independent retailers shy away from pitching the media or sending out press releases because they’re intimidated by the process or feel it’s not worth the effort. Not only is it relatively easy to approach the media with your stories (and it only gets easier the more you do it), getting covered brings in new customers and shows existing customers you have something to say—and others think so, too.

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