press relations

Optimize Your Press Relations

Marketing Mondays - Optimize Your Press Relations

In last week’s Marketing Mondays post, we focused on what stories reporters are looking for and different ways to deliver that information to them. Now comes the harder part: finding out who to send your information to and convincing that person to respond to your story idea. Honestly, though, this isn’t as hard as it sounds. In reality, it’s like any other kind of relationship: You have something you’re excited about, and you want to share it with others because you think it will benefit them, too.

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