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How One Woman Uses Pinterest To Connect with Customers

Marketing Mondays - How One Woman Uses Pinterest To Connect with Customers

Paula Coop McCrory is a Toronto-based visual artist, tastemaker, and consultant. Companies hire her to help them develop their visual language since so much of our visceral reactions stem from what we see. Pinterest is such an important part of her business strategy. She currently has more than four million followers, and her Pinterest page commands a space on her homepage as a focus (along with her Instagram profile and her blog).

10 Ways To Grow Your Pinterest Account in 30 Days

Marketing Mondays - 10 Ways To Grow Your Pinterest Account in 30 Days

Last week we discussed why Pinterest can be a good platform to grow your independent retail business. This week we’ll cover 10 ways to grow your Pinterest account and next week we’ll share an interview with a Pinterest queen.

How Pinterest Can Propel Independent Retailers

Marketing Mondays - How Pinterest Can Propel Independent Retailers

Pinterest, the popular social media platform that lets "pinners" organize, collect, and share things they find interesting, is also a key marketing platform for independent retailers—one you should be using on a daily basis. How exactly does Pinterest translate into sales? According to Shopify, 93% of Pinterest users use the platform to plan for purchases and the average order is $50, higher than any other major social media platform.

100 million strong

As of September 2015, Pinterest crossed the threshold of 100 million users, according to Fortune.

Pin It Like You Mean It

Marketing Mondays - Pin It Like You Mean It

It  always surprised me that gift and home retailers and wholesalers weren’t among the first adopters of Pinterest. The site lends itself to sharing beautiful images, so whether you’re a retailer with great product to show or a designer who makes art, it’s a great place to showcase your work for customers to “pin” on their boards and others to share.

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