marketing monday

Creative Merchandising: It’s New to You

Marketing Mondays - Creative Merchandising: It’s New to You

How do we keep up with creative merchandising when things are moving around so quickly?

Shop Talk: Practical answers for tough business questions

Question: I want to revamp our tagline, but I have no clue where to start. What’s the best way to come up with one that truly reflects the unique gifts and shopping experience we offer without being too wordy?

3 Ways to Drum Up Sales When No One Is Walking Through the Door

Marketing Mondays - 3 Ways to Drum Up Sales When No One Is Walking Through the Door

There will always be days that are quiet.

Whether it’s due to extreme weather, election day, or some other reason we can't control, sometimes it can be difficult to get people to walk through the door. Even if you must shut your doors because of something like extreme weather, there are ways to generate sales.

Here are a few ideas:

How to Pitch to Holiday Gift-Guide Editors Like a PR Rock Star

Marketing Mondays - How to Pitch to Holiday Gift-Guide Editors Like a PR Rock Star

It’s holiday gift-guide season, and many long-lead magazines are already ramping up their gift-guide coverage. Some local and regional monthly magazines might still be seeking recommendations from independent retailers, but I’d focus on short-lead outlets such as weekly newspapers, television, radio, podcasts, and websites.

How to Market Your Fourth Quarter Events Like a Rock Star

Marketing Mondays - How to Market Your Fourth Quarter Events Like a Rock Star

Last week we covered how to get your events finalized and start to generate buzz via social media. This week we’re going to focus on how to best market your events.

Get the word out

As soon as you know what your event is and where and when it will take place, set up an Event Checklist and start promoting your event.

Communicate the following either via email, Facebook, or EventBrite (whatever your method of promoting the event and whatever is relevant to your event):

Let the Customer Tell You When the Sales is Done

Marketing Mondays - Let the Customer Tell You When the Sales is Done

Are you sabotaging your sales? It seems insane to think you’d leave money on the table—except that may very well be the case when you rush to make the sale.

Let’s make a commitment this month to stop stopping the sale. Let the customer tell YOU when they’re ready to check out. Don't rush the sale by taking the item from your customer and walking to the cash register. It's like telling your customer you’re ready for them to checkout and leave.

3 Ways to Get Your Products in the Hands of a Celebrity

Marketing Mondays - 3 Ways You Can Get Your Products in the Hands of a Celebrity

There isn’t a day that goes by that we’re not bombarded with celebrity news. Those celebrities are often decked out in glittering jewels, beautiful clothing, or holding their children decked out in darling outfits. How do you get your products in their hands and what does that mean for business? Do people really care what celebrities are wearing?

Forget About Press Releases. Opt For Pitches!

Marketing Mondays - Forget About Press Releases. Opt For Pitches!

Last year we discussed sending out press releases and tip sheets to reporters as a way to drum up media interest for your independent retail store. The advantage is you can send the same info to many reporters at the same time; the disadvantage is you send the same info to many reporters at the same time. So, how can you secure editorial coverage for your specialty shop? You learn the art of pitching a reporter or producer.

When On-Trend Is a Different Trend

Marketing Mondays - When On-Trend Is a Different Trend

Some retailers like to consider themselves “on trend” by offering the hottest colors or latest designs, but there is another type of trend you might be missing: lifestyle choices.

Tiny homes, minimalist designs, and even international sensation Marie Kondo and her KonMari style of organizing have become part of our everyday vernacular. Kondo’s approach to getting rid of things that don’t bring you joy has even become an adverb: “I’m KonMaring my socks today.” You think I’m joking? Look it up. There is a right and wrong way to organize one’s socks in their sock draw, apparently.

Monthly Challenge: 3 New People Who Will Help Grow Your Business

Marketing Mondays - 3 New People Who Will Help Grow Your Business

We all get bogged down by the minutiae of running a business. Finding new products, managing employees, meeting with reps, and creating new displays leave precious little time for networking. But, this month’s challenge is just that: Identify three new people who can help you grow your business this year. Consider them your business coaches.

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