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Forget About Press Releases. Opt For Pitches!

Marketing Mondays - Forget About Press Releases. Opt For Pitches!

Last year we discussed sending out press releases and tip sheets to reporters as a way to drum up media interest for your independent retail store. The advantage is you can send the same info to many reporters at the same time; the disadvantage is you send the same info to many reporters at the same time. So, how can you secure editorial coverage for your specialty shop? You learn the art of pitching a reporter or producer.

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