gift cards

It’s All About the Reminders

Marketing Mondays - It’s All About the Reminders

This month and next are going to be about being on the floor and selling, but the trick to keeping those sales coming is to reach those who aren’t coming through your doors. In this case, it’s all about the reminders.

Shop Talk: Practical answers for tough business questions

Question: I’m thinking it’s time for our store to get swipeable gift cards. I know I’m behind the curve, but we are small and it seemed like an expense we didn’t need. But so many customers ask for gift cards, and when I pull out the paper certificates, they think it is quaint and old-fashioned. Do you sell more gift cards than you did gift certificates?

Shop Talk: Practical answers for tough business questions

Question: We’ve been offering plastic gift cards for three years (so much easier than paper gift certificates!) and love the response from our customers, but we are unhappy with our gift card company. They charge us a lot per card compared to quotes from other companies, and they often get our colors wrong when they print the cards, causing delays or times when we are totally out.

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