How to Write Compelling Email Subject Lines

Marketing Mondays - How to Write Compelling Email Subject Lines

What makes a person want to click open a marketing email? The answer? A compelling subject line! But, with people bombarded by email offers daily, how do you stand out? If you can’t get people to open your emails, they will never click through to your message.

Compelling subject lines grab readers’ attention, pique their curiosity, and insist they find out more. The following five subject-line types and examples are proven best performers. When used correctly, these will increase your open rates and, more importantly, your engagement rates.

Managing Emails to Save Time

Marketing Mondays - Managing Emails to Save Time

Last week we covered time management and how time expert Laura Vanderkam, author of the best-selling 168 Hours recommends we track our time so we can make more time for ourselves. This month we’re going to cover one of our biggest time suckers: our email inbox.


“Spam-spam-spam-spam. Lovely spam! Wonderful spam! Spam, spa-a-a-a-a-am!”
—Monty Python’s Flying Circus

Ubiquitous spam. It’s become an expected cost of online communication. No, I’m not talking about canned meat but, rather, the unwanted junk email which, thanks to sophisticated spam filtering, we seldom pay attention to nowadays. And, athough the term “spam” wasn’t used to describe junk email until the early 90s, spam has been around since the Internet’s formative years—the first spam email was reportedly sent in 1978!

Trending Now

Trending Now

With all the buzz about social marketing, many retailers are so busy tweeting and asking for Facebook “likes,” they’ve forgotten the true jewel in the lotus: their customer email list.

It’s true; the younger generation considers email to be hopelessly slow—about as modern as a telegraph. But if your customers are ages 30 and older, email remains a fantastic way to reach them.

That means creating a powerful e-newsletter campaign that establishes you as the brand leader—and allows you to build stronger, deeper relationships with your customers.

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