Ever tried to sell directly through a social media channel like Instagram even if you don’t have an e-commerce site? Considering most of us are digitally active daily, it seems remiss to not have a social media marketing plan in place.
A few years ago, a friend suggested a top via Facebook, but strangely, the clothing designer didn’t have a website. She simply posted the top on her Facebook page and her friends began sharing it because it was really cute. When people began asking if they could buy one, she quickly set up a PayPal account, and viola, she started making sales.