events

5 Unusual Events to Host This Holiday Season

Marketing Mondays - 5 Unusual Events to Host This Holiday Season

In one week, we’ll officially be in the all-important fourth-quarter season for retailers. It’s a favorite time of year for many, and retailers can make it even more fun when they organize events their customers want to attend! Events are fun and bring out people. The key to making them a success is to properly market and promote them. Make sure you have an Events page on your website and post the link regularly to remind customers to check out what’s coming up throughout the holiday season!

How to Launch Your Fourth Quarter Events Like a Rock Star

Marketing Mondays - How to Launch Your Fourth Quarter Events Like a Rock Star

Earlier this month we covered how to create and market your event before it happens, both of which are really key—you won’t have much of an event if people don’t show up! But, once the day comes, what happens during the event and after your big event can be just as important, because you can finally capitalize on the excitement of the people who showed up. Also, don’t rule out the no-shows.

How to Market Your Fourth Quarter Events Like a Rock Star

Marketing Mondays - How to Market Your Fourth Quarter Events Like a Rock Star

Last week we covered how to get your events finalized and start to generate buzz via social media. This week we’re going to focus on how to best market your events.

Get the word out

As soon as you know what your event is and where and when it will take place, set up an Event Checklist and start promoting your event.

Communicate the following either via email, Facebook, or EventBrite (whatever your method of promoting the event and whatever is relevant to your event):

Turning Dreams Into Gold

Turning Dreams Into Gold

Nestled in a quiet corner of Richmond, Va., lies Stony Point Fashion Park, an upscale, open-air mall featuring a host of high-end shops. As I strolled the elegant brick pathway past luxury store after luxury store—Coach, Tiffany & Co., and Louis Vuitton, to name a few—I wondered just what I would find when I arrived at my destination: Alchemists. What I discovered was a boutique designed by store owner Jane Hayden to help seekers fulfill their dreams and delight their loved ones with beautiful gifts for body, mind, and spirit.

Build a Business Support System

You can increase your business in new and surprising ways by reaching outside your store and into the community that lives, works, and shops around you. Following are five ways to get involved and make connections in your local community.

Starring: Your Store

Starring: Your Store

Picture this: Your favorite author agrees to come to your store for a special appearance. You have read the book, developed a spiritual crush, and now want to shout from the rooftops, “The author is coming! The author is coming!”

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