sales training

Shop Talk: Practical Answers for tough business questions.

Question: I recently hired a nice young woman with retail sales experience in a local boutique. Much to my dismay, I overheard her exchange with a customer, in which the customer asked for a specific journal as a graduation gift, and my employee, very politely, said we were all out of that item and then let the conversation drop!

Shop Talk: Practical answers for tough business questions.

Question: My husband is in sales (office machines) and is very successful. He talks to me often about training my employees (and me) to be better “closers,” as he thinks too many people browse rather than buy in my store. He has even offered to come in and teach sales techniques. I know he means well and wants me to succeed, but his methods sound pushy and rude to me.

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