Creative Merchandising: It’s New to You

Marketing Mondays - Creative Merchandising: It’s New to You

How do we keep up with creative merchandising when things are moving around so quickly?

5 Unusual Events to Host This Holiday Season

Marketing Mondays - 5 Unusual Events to Host This Holiday Season

In one week, we’ll officially be in the all-important fourth-quarter season for retailers. It’s a favorite time of year for many, and retailers can make it even more fun when they organize events their customers want to attend! Events are fun and bring out people. The key to making them a success is to properly market and promote them. Make sure you have an Events page on your website and post the link regularly to remind customers to check out what’s coming up throughout the holiday season!

Always "Be Prepared" for Holiday Sales

I was a girl scout for many years, an experience that gave me many fond memories and probably started me on my road to becoming an entrepreneur—I won the Cookie-Selling Award every year! The Girl Scout “Be Prepared” motto is explained in the 1947 Girl Scout Handbook: “A Girl Scout is ready to help out wherever she is needed. Willingness to serve is not enough; you must know how to do the job well, even in an emergency.” I believe this applies to all of us in retail, whether you were a Girl Scout or not. Do not put off holiday planning. It is never too early to “Be Prepared”!

12 Ways to the Holidays

12 Ways to the Holidays

The leaves are turning and fall is just around the corner—but when you’re a retailer facing the all-important fourth quarter, you’re less likely to be gazing at fall foliage and more likely to be planning ahead to make this a record holiday season for your store.

In the last few years, with the downturn in the economy, consumers have spent less on holiday shopping. The good news is predictions for this year include stronger sales during the fourth quarter by as much as 3-4% according to market researcher Kantar Retail.

Shop Talk: Practical answers for tough business questions

Question: Last year was our third year in business and we did well over the holidays with sales increasing about 3 percent over the previous year. I can’t help but wonder, though, if I was too conservative in my buying, because we ran out of many things, and I think we missed sales because of it.

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