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Author / Megy Karydes

Content Continues to Reign

It wasn’t until 1997 that the term weblog entered our lexicon and since then, it seems content online has exploded. This year, it’s estimated there will be 31.2 million bloggers in the United States alone, according to statistica. Content reigns supreme and demand for good-quality material continues to rise. How brands use content to interact...CONTINUE READING
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Visual Merchandising: A Stage for Your Brand

Robin Flaherty knows a retail store’s window and merchandising displays are among the most important ways to draw in customers. As an interior stylists and co-founder of Chicago-based North & Madison, she focuses on creating spaces that are comfortable, welcoming, and reflects the owner's personal style, whether it’s a retail shop or their home. “Visual...CONTINUE READING
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Friendly to Engage

Hannah Alhalel greets every customer who enters Fire & Ice, her Glenview, Illinois, apparel and accessories boutique, with a smile. It’s just one of many steps the co-owner takes to develop a relationship built on trust and honesty, she says.   Customer Service Alhalel’s customers appreciate her ability to be honest with them, and that...CONTINUE READING
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Category:Insight