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Author / Megy Karydes

Adding Videos to Your Marketing Mix

It’s undeniable that video has become an important method of communication for many businesses today. Whether you sell through a brick and mortar shop or online, it’s an effective way to connect with customers and retailers. What’s more, wholesalers who are maximizing their online brand presence are seeing results in their bottom line. Vanessa Williams, senior...CONTINUE READING
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Content Continues to Reign

It wasn’t until 1997 that the term weblog entered our lexicon and since then, it seems content online has exploded. This year, it’s estimated there will be 31.2 million bloggers in the United States alone, according to statistica. Content reigns supreme and demand for good-quality material continues to rise. How brands use content to interact...CONTINUE READING
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Visual Merchandising: A Stage for Your Brand

Robin Flaherty knows a retail store’s window and merchandising displays are among the most important ways to draw in customers. As an interior stylists and co-founder of Chicago-based North & Madison, she focuses on creating spaces that are comfortable, welcoming, and reflects the owner's personal style, whether it’s a retail shop or their home. “Visual...CONTINUE READING
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