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Category / Business and Marketing

6 Ways to Draw More Customers to Your Gift Shop

In retail, customers are number one. You need to draw them in and keep them coming back. But with tough competition from big box stores and online retailers offering seemingly-instant delivery, how can an independent gift shop owner make this happen? Reasonable prices and well-curated selections are just starting points, say, experienced retailers. “The only...CONTINUE READING
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Adding Videos to Your Marketing Mix

It’s undeniable that video has become an important method of communication for many businesses today. Whether you sell through a brick and mortar shop or online, it’s an effective way to connect with customers and retailers. What’s more, wholesalers who are maximizing their online brand presence are seeing results in their bottom line. Vanessa Williams, senior...CONTINUE READING
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Content Continues to Reign

It wasn’t until 1997 that the term weblog entered our lexicon and since then, it seems content online has exploded. This year, it’s estimated there will be 31.2 million bloggers in the United States alone, according to statistica. Content reigns supreme and demand for good-quality material continues to rise. How brands use content to interact...CONTINUE READING
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