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Category / Fine Print

Summer brings prosperity and a proactive consciousness. Your customers will be more assertive than usual. Don’t try and market to them. Follow their lead. If a title doesn’t catch their eye, you’ll have a very difficult time selling it to them. Put books that are action-oriented front and center. The title should tell the story,...CONTINUE READING
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Spring brings the return of HOPE and renewed activity because of it. Consumers will be looking to take action toward reclaiming their lives and taking back their power. Display how-to’s of all kinds within easy reach. Shift comfort reads to the higher shelves until summer. Let your customers know that a sense of self-confidence lies...CONTINUE READING
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Shoppers begin the new year determined to make their lives better. As much of what happens in the world appears to be out of their control, more and more of them are taking up the mantra “Heal yourself. Heal the world.” Stock your shelves with books that provide them with information that will help them...CONTINUE READING
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As the holidays arrive, customers are looking for solid connections. Make sure you have something for everyone. Needs vary, but the drive to read about others who have found the answers is prime. Waking Up in Winter: In Search of What Really Matters at Midlife Cheryl Richardson ISBN 978-0-06-268166-9 Harper One | www.harperone.com Having made her...CONTINUE READING
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Books are still hot this Holiday season! The stressful geo-political climate has customers focused on being constructive, even in their gift-giving. Mind/Body/Spirit publishers are on top of it. Children’s books are tied to yoga, meditation, and nature study. Cookbooks are focused on creativity and health. Spirituality is learned from animals and gardening. Help your customers...CONTINUE READING
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Category:Fine Print