Customers will be looking for answers mid-summer. The chaos that has become the new normal since last fall has them searching beneath the surface of things to try and make some sense of it all at deeper levels. Put books that offer them answers/explanations in prominent spots. Books that feature unique anecdotes about people who...CONTINUE READING
Summer brings prosperity and a proactive consciousness. Your customers will be more assertive than usual. Don’t try and market to them. Follow their lead. If a title doesn’t catch their eye, you’ll have a very difficult time selling it to them. Put books that are action-oriented front and center. The title should tell the story,...CONTINUE READING
Spring brings the return of HOPE and renewed activity because of it. Consumers will be looking to take action toward reclaiming their lives and taking back their power. Display how-to’s of all kinds within easy reach. Shift comfort reads to the higher shelves until summer. Let your customers know that a sense of self-confidence lies...CONTINUE READING
Shoppers begin the new year determined to make their lives better. As much of what happens in the world appears to be out of their control, more and more of them are taking up the mantra “Heal yourself. Heal the world.” Stock your shelves with books that provide them with information that will help them...CONTINUE READING
As the holidays arrive, customers are looking for solid connections. Make sure you have something for everyone. Needs vary, but the drive to read about others who have found the answers is prime. Waking Up in Winter: In Search of What Really Matters at Midlife Cheryl Richardson ISBN 978-0-06-268166-9 Harper One | www.harperone.com Having made her...CONTINUE READING
Meditation can have immense benefits for our spiritual and physical well-being. Today, many people are searching for a way to relax and calm their anxious minds and meditation is a perfect antidote to the high-stress world we live in.” – Dudley Evenson.
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Meditation can have immense benefits for our spiritual and physical well-being. Today, many people are searching for a way to relax and calm their anxious minds and meditation is a perfect antidote to...