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Category / Fine Print
Home and Garden books

Spring is in the air! Your customers are looking forward to the growing season, spring cleaning, and a fresh start. So, this issue’s Fine Print is devoted to Home and Garden books. While they may not all seem like traditional gift book selections, they are all powerful books, worthy of stand-alone display, and unique enough...CONTINUE READING
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Category:Fine Print

Despite a lively holiday season, if you pay close attention, you will notice that most of your customers have one eye on their own futures. Your challenge will be to provide an ever-changing array of glitzy, fun holiday merchandise while simultaneously keeping your customers aware of what’s trending for the long-term. Here’s some help from...CONTINUE READING
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Category:Fine Print

Back-to-school season triggers a major renewal of spirit. Customers will be determined to invest energy consciously with a clear end in sight. Most of them will discover that manifesting their most treasured visions is easier said than done. Fortunately, mind-body-spirit publishers are turning out lots of books to help them through the rough spots. The...CONTINUE READING
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Category:Fine Print
New Age book

Customers will be looking for answers mid-summer. The chaos that has become the new normal since last fall has them searching beneath the surface of things to try and make some sense of it all at deeper levels. Put books that offer them answers/explanations in prominent spots. Books that feature unique anecdotes about people who...CONTINUE READING
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Category:Fine Print

Summer brings prosperity and a proactive consciousness. Your customers will be more assertive than usual. Don’t try and market to them. Follow their lead. If a title doesn’t catch their eye, you’ll have a very difficult time selling it to them. Put books that are action-oriented front and center. The title should tell the story,...CONTINUE READING
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Category:Fine Print