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Visual Merchandising: A Stage for Your Brand

Robin Flaherty knows a retail store’s window and merchandising displays are among the most important ways to draw in customers. As an interior stylists and co-founder of Chicago-based North & Madison, she focuses on creating spaces that are comfortable, welcoming, and reflects the owner's personal style, whether it’s a retail shop or their home. “Visual...CONTINUE READING
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Friendly to Engage

Hannah Alhalel greets every customer who enters Fire & Ice, her Glenview, Illinois, apparel and accessories boutique, with a smile. It’s just one of many steps the co-owner takes to develop a relationship built on trust and honesty, she says.   Customer Service Alhalel’s customers appreciate her ability to be honest with them, and that...CONTINUE READING
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Category:Insight