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Tag / Marketing

Visual Merchandising: A Stage for Your Brand

Robin Flaherty knows a retail store’s window and merchandising displays are among the most important ways to draw in customers. As an interior stylists and co-founder of Chicago-based North & Madison, she focuses on creating spaces that are comfortable, welcoming, and reflects the owner's personal style, whether it’s a retail shop or their home. “Visual...CONTINUE READING
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Sailing The Cs of Marketing

The four Ps (Product, Price, Place, Promotion) —have steered the world of marketing since the 1960s. But times, they are a-changing, and consumers—not products—are in the driver’s seat. Social media lets today's shoppers express their opinions, wants, and needs—and what they want are products tailor-made for them. They’re socially and environmentally conscious, too, so purchases...CONTINUE READING
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Category:Take Five

Q: I want to revamp our tagline, but I have no clue where to start. What’s the best way to come up with one that truly reflects the unique gifts and shopping experience we offer without being too wordy? A: Taglines are an incredible asset to any business, but they are equally difficult to come up...CONTINUE READING
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Category:Shop Talk